About Sagal
Advisors who have run businesses, not only studied them
Eight years advising Somali and East African companies, from a two-person import business in Bakaara to a bank with 400 staff.
How we started
Sagal Advisory began in 2018 with a simple observation: Somali businesses were not short of ambition, they were short of structure. Owners were making million-dollar decisions on instinct because nobody had ever sat down with them and built the numbers. We started with three clients on Maka Al-Mukarama Road. Today we advise more than 200 companies across Mogadishu, Hargeisa, Bosaso and Nairobi, food distribution, logistics, banking, retail and telecoms. We do not sell reports. We sit in the room until the decision is made and the plan is working.
200+
Clients served
$12M+
Client revenue added
8 yrs
In business
96%
Client retention
Our Advisors
Experienced leaders across strategy, finance, and operations.
Axmed Warsame
Managing Partner
20+ years in corporate strategy across East Africa and the Gulf. Former Big-4 principal.
Hodan Cabdi
Operations Director
Led transformation projects for leading firms across 12 countries.
Mohamed Nur
Financial Strategist
Specialized in SME growth finance and capital structure optimization.
How we work
Four things every engagement has in common.
We start with your numbers
Before we advise anything we read your books, walk your operation and talk to your team.
We work with your people
Your managers own the plan. We build their capability rather than creating dependence on us.
We measure everything
Every engagement has three KPIs agreed on day one and reviewed at the end of each month.
We stay until it works
If the plan is not delivering by the agreed review point, we extend at no extra cost.
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